Here I present the creation of the new logo and the development of the new advertising image of the Canary dental deposit ¨Carlos Ojeda¨. With these designs I have tried to modernize the old and obsolete graphic image that this company possessed. For the logo I used a clear and simple typography and an extremely expressive anagram in the form of a molar that symbolizes in a clear and surreal way the activity of this company, the supply of sanitary products for laboratories and dental clinics. In the new advertising image of its product catalogues I have transpolated the aesthetics of the logo to the design and layout of its commercial promotion, making use of flat colours of great contrast and expressiveness that communicate in a clear, concise and simple way the different offers that this Company publishes periodically.